The multimedia and entertainment industry is moving fast. Devices are going to get smaller, lighter and smarter. Entertainment is available nearly everywhere. The consumer benefits from the comfortable achievements and takes them gladly. Beside TVs and computers, smartphones and tablets are more and more common for the consumption of visual media. This results in changing viewing habits of consumers and a division of the distribution channel. On the one hand there is the classical broadcasting and on the other hand there is the internet with its onDemand and live contributions. Therefore the linear TV program also has to adapt the new user requirements and start to produce transmedia content for the so called connected TVs, to satisfy both media sources. This development opens technologies new extraordinary possibilities of visual media presentations. TV-RING will demonstrate innovative applications based on HbbTV to show what is possible today and in the next few years, using the combination of broadcasting and additional content streamed over the IP network.
The TV-RING project is based around 3 pilots in Germany, the Netherlands and Spain, that demonstrates the commercial and technical benefits of using HbbTV and NGA infrastructures in advanced Connected TV scenarios. TV-RING works to accelerate the market uptake of the HbbTV standard and exposes the role of leading edge network infrastructures in the future of the competitiveness of Europe and its industry. With this objective, project partners are developing and deploying cutting-edge services into the European households involved in the pilots (with a potential participation of 30 million). The results obtained and the services devised are an attraction for SMEs of the media industry to explore the huge possibilities that open the use of HbbTV and other interactive technologies (e.g.: Second-screen framework).
The main benefits of TV-RING will be patent on the TV market by the demonstration of high quality video delivery and user interaction, involving local administration, Internet Service Providers (ISP) and users. Therefore, this will drive the usage of bandwidth and thus the demand for NGA networks.
TV-RING contributes to increase visibility and awareness of what is Connected TV and what does it offer to the Media Industry, organizing events in Europe and involving international stakeholders and key reference partners. Workshops, hand-on sessions, conferences, research publications and live demos will be the clear proof of what TV-RING and Connected TV can offer to the market and stimulate new business models.
The TV-RING pilots operate as a community, aggregating, sharing and actively building up new knowledge in Connected TV service development. The Open Connected TV Forum is a physical and virtual place, where all international actors take part and contribute with their point of view to build the future of Television. Dedicated information in different forms (e.g. Wiki, Blog, Examples) are made available for all those who are interested in participating actively in the TV-RING community and be aware of the latest news about and around HbbTV. In parallel, third parties will be able to offer their HbbTV apps to users while using the TVAppGallery. The TVAppGallery is a system to provide an open marketplace for HbbTV applications. Generally HbbTV applications are tied to broadcast programs and accessed through the “red button concept”. The current HbbTV standard doesn’t provide any technology to give access to third party applications. It’s the duty of the TVAppGallery to open the HbbTV application market to non-broadcaster companies. Otherwise they have only the opportunity to purchase to proprietary app portals which are offered from some device manufactures. But the TVAppGallery makes it possible to have equal opportunities and an efficient access to SmartTV devices for all parties.
The TV-RING project is a EU funded project that started in September 2013 and will end its activities in February 2016.
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