Pilot 1: The Netherlands
The first Dutch service concept involves scanning all household viewing habits and making viewing recommendations for individuals on the central HbbTV set. The NPO, together with Peoples Playground and KU Leuven, is developing an intelligent recommendation engine dataset that enables personal or combined recommendations to be made, using such variables as time of day, device status and historical data. Basically it is about making the television smarter, enabling it anticipate who is watching.
The second Dutch service concept investigates how an HbbTV App can act as a central interface for group second screen play-along in a home network. In this scenario we connect all personal devices in a household or network to one ‘quizmaster’ device. This ‘quizmaster’ device will synchronize with the HbbTV app that publishes the results of the individual players on the central screen. This will stimulate competition and ‘real’ social interaction in a household. The group can be extended to friends and family by connecting through social media. Click the link to learn more about the second screen framework.
The third Dutch service concept investigates if it is possible to differentiate in stream rate quality by using DRM technique. It’s investigation into the technical consequences and possibilities of using DRM technique but also the willingness to pay for various types and quality of content. For this service concept content of the Dutch Catch-up TV service (‘Uitzending gemist’) is used.