Dutch DRM Pilot – Payment models for high quality content, launched the 1st of December

Today NPO, Peoples Playground and KU Leuven launched their first pilot within the TV-RING project. In this pilot we offer on-demand video content in different qualities at different pricing levels.

The goal is to establish the willingness-to-pay for high-quality on-demand video content, and the motivations for doing so.

Furthermore, we explore novel payment models based on similar content, rather than paying per item or subscriptions for a whole archive. This way people could only select to pay for a subscription that covers the genre(s) that they like, in our case: Human Interest, Nature, Drama, Sports and Children programs.

For more information www.tvring.eu or contact [email protected]