HbbTV application discovery over Broadband

HbbTV offers great potential for broadcasters. But even when the terminal is connected to both broadcast and broadband signals, the HbbTV Application Information Table (AIT) may not reach the terminal. The television may understand HbbTV, but perhaps it might be connected by HDMI to a set top box (STB) that does not. Or the network operator that carries the broadcaster’s DVB signal leaves the AIT out. This is the case in some channel/ network combinations in for example, The Netherlands. It would seem like its “game over” for HbbTV in such situations … but perhaps there is still something we can do? In this article NPO (The Netherlands Broadcast Organisation)  and TNO  (The Netherlands Organisation for Applied Scientific  Research) explore alternative options.