Hilversum, 23rd of May
In collaboration NPO (Dutch public broadcaster), RTVE (Spanish public broadcaster) and the Spanish partners of TV-Ring, i2CAT Foundation, Cellnex Telecom and CCMA-TVC organised a cross-pilot HbbTV test between the Netherlands and Spain. TV-Ring’s partner NPO leaded the test of an HbbTV App for the Eurovision Song Contest last Saturday, during the broadcast of the final show. Participant results of the second screen quiz were published on TV by an HbbTV overlay.
In Spain and the Netherlands three groups (up to 10 persons) joined the test. They played along with a web based second screen application on their personal device (Smart Phone or tablet). In the situation of more than 3 players, the participants in a single household were divided into two groups, A(Red) and B(Blue), competing against each other!. After creating a personalised account, that only meant logging into the local wifi network and choosing a name and avatar, they were automatically assigned to a group.
The game dynamic was similar to a quiz show. For each country a set of questions appeared in the second screen app, each player had to answer them individually. For each act a question appeared; ‘Will this act reach the Top 10?’
The joint group results, the aggregated individual player results, determined the final group answer. This answer was shown on TV on the HbbTV overlay. Also the results of the two countries that played the test were displayed on the TV screen.
Participants enjoyed using the app and HbbTV overlay, it was easy acces, easy to use and they found it more engaging than only watching TV with or without second screen interaction. There was a lot of interaction and laughter and competition between the groups.
The second screen application has been developed by NPO and Angry Bytes, a Dutch full service web agency, specialized in two screen applications.