German Pilot

Pilot 2: Berlin-Brandenburg

RBB (Rundfunk Berlin Brandenburg) and IRT (Institut für Rundfunktechnik) organised and conducted the German pilot. The pilot had two target groups: the transmedia format “verknallt & abgedreht” (~ “crushed and captured”) presented multimedia content on complementary channels – TV, website, HbbTV and Social Media –  to a young audience, while the TVAppGallery aimed at supporting broadcasters and TVApp developers in their collaboration towards a richer TVApp market.