TiVo: Multitasking TV viewers more engaged than you think

While we may all occasionally check our phones or emails, or post a status update or two while watching TV, most of us are actually actively watching TV programming when the sets are on, according to TiVo’s 2013 Social Media and Multitasking Survey.

Link: http://www.rapidtvnews.com/index.php/2014012431939/tivo-multitasking-tv-viewers-more-engaged-than-you-think.html

Source: JANUARY 24th, 2014.Michelle Clancy.