Why Twitter Loves TV?

Twitter can create revenue in two ways: by providing an online, personalized advertising platform, and by offering a huge, knowledge base on what goes on during TV shows. They offer Amplify, a multi-screen advertising product, and a television advertising dashboard, allowing advertisers to individually target TV-watching twitter users.

Source: http://www.fastcompany.com/3026062/why-twitter-loves-tv

Author: Neal Ungerleider